Visit e-commerce websites are now on a permanent upswing. And with good reason: consumer habits have evolved considerably in recent years, and even more so since the coronavirus pandemic crisis. It is now estimated that nearly 25 % of consumers buy their consumer goods exclusively on the web. This situation is driving websites e-commerce to rethink the way they operate and to set up new new strategy to improve their competitiveness and sales. Here's a look at how to make your e-commerce website more effective in 2023.
An ergonomic website
The first parameter to take into account when developing a high-performance e-commerce website is, of course, the site itself. ergonomics. It's essential that your website is sufficiently powerful for users to be able to use it easily. Page loading must be fastmenus must be available and intuitiveand surfing the site must be pleasant for the user.
To achieve this, it's essential that the website is optimized for different media. Let's not forget that a great many people make purchases from their smartphone or their tablet. This is what we call a website. responsive ".
Delivery costs and return policy
Very often, delivery costs can put the brakes on a consumer's purchasing logic. It would be a shame to lose customers because shipping costs are too high! It is advisable to reduce or even offer them above a certain purchase amount.
Similarly, the importance of e-commerce return policies is often overlooked. This must be easy to set up and intuitive for the consumerto return a product.
Quality content and photos
It's essential to offer good-quality photos. quality to Internet users. Photos that sell will convince your prospects tobuy your products. Conversely, poor-quality photos will tend to slow down a customer's purchase.
In the same way, don't forget to add relevant content to your site, providing detailed descriptions of the products you sell. This will give consumers access to all the information they need to finalize their purchase.
E-commerce website referencing
Having a beautiful website is great. It's even better if it's well referenced. It's essential to optimize your website so that it appears in the first results of a search engine query. Otherwise, it's a safe bet that your site will be "invisible" on the web.
To do this, you need to regularly feed your website with contentsuch as blog posts. This written content will then enhance the referencing your site's natural.
Providing a secure connection for Internet users
It is now essential to offer secure connection to visitors to your e-commerce website. Hackers are becoming more and more frequent, and it would be a pity if potential buyers turned away from your site because it had an insecure connection. In this case, you'll need to activate anti-hack plugins or enable SSL in HTTPS.
The same applies to payments on line. It's advisable to opt for plugins with a high level of security to protect user data. This will reassure your customers and encourage them to buy products from your site.
Efficient after-sales service
Visit after-sales service is now just as important as the service offered to the customer prior to the sale. Not only the return policy, but also the response to customer queries or even customer loyalty will help improve prospects' perception of your business.
It can then be interesting to set up an automated messaging system (in this case, a chatbot) to respond to customer queries and requests.
Enhancing the user experience
L'experience is now one of the main parameters to be taken into account for avoid losing Internet users. The customer experience is crucial to retaining customers. That's why you'll need to take care not only of the site's ergonomics, but also of the flow between your different pages.
Similarly, the process The purchasing and settlement process must be fast and efficient. For example, it may be useful to add micro-interactions to your website (message sound confirmation, a hoveretc.) or even videos to highlight a particular product. Otherwise, your audience will quickly turn to a competitor offering a better user experience.
Your customer must live an experience that will encourage them to continue doing business with you, whether online or at your place of business. This is an art in itself, and the SADC is CIETECHan organization specialized in Customer Experience (CX)can help you.
Quality products tailored to your customers
Of course, it's essential to pay close attention to the products offered by your e-commerce website. It's all about meeting the demands of your customers and the segment you're in.
Propose original products and out of the ordinary can help you stand out from the competition and win new customers.
There are many parameters to take into account to make your e-commerce website both effective and attractive. Following these tips will enable you to develop your business, win new customers and make your more efficient website.
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