Martin Thibault
March 24, 2023
Entrepreneur support

Learn all about the Canvas business model

Canvas by Alexander Osterwalder and Yves Pigneur

The business of the vast majority of companies is based above all on a single source of income. business modelalso known as model economic or business model. The business model describes precisely how a company will make money. In other words, it's about define what you're going to selland to whom. There are many ways to present this business model: it can be a document, images or even a video. These techniques include the business model Canvas (BMC) designed by Alexander Osterwalder and Yves Pigneur . But what exactly is it?

Customer segments

The aim is to establish the different types of customers your company has.

Canvas business model blocks

Value proposition

It's about meeting a need. It's the company's raison d'être.

Canvas business model blocks

Customer relations

This segment establishes the company's relationship with its customers (customer loyalty, etc.).

Canvas business model blocks

Structure and costs

Company expenses, indexed to sales.

Canvas business model blocks

Income sources

How you finance your business (revenues, investors, etc.).

Canvas business model blocks

Distribution channels

These are the communication and product distribution channels

Canvas business model blocks

Key resources

The tangible and intangible resources needed to keep the company running.

Canvas business model blocks

Key partners

External partners.

Canvas business model blocks

Key activity

The company's core business.

Canvas business model blocks

What is a Canvas business model?

A business model Canvasalso known as a business matrix, is a technique for representing how a company or organization builds its business model.

This representation technique is at the origin of two business theoristsAlexander Osterwalder and Yves Pigneur in their book "Business Model: New Generation".

The main feature of this type of business model is that it takes in the form of an illustrationThe business model is then presented on a single sheet of paper. The business model is then presented on a single sheet. This form of presentation has at least two advantages:

it allows you to show off synthetic when it comes to building a business model
and allows easily understand the basicsthe functioning and characteristics of a company.

This visual representation then makes it easy to identify which areas can be improved to further develop your business.

The nine blocks of the Canvas business model

The Canvas business model is divided into nine important elements which each occupy a box on a sheet or poster. These boxes are then arranged in such a way that the person looking at the Canvas business model will be able to access the main information concerning the company in question.

For example, the left-hand side of the model is dedicated to the company's operations, the right-hand side focuses on the company's audience and customers, while the middle section contains the company's true value proposition. The lower part of the table focuses on the company's expenses and revenues.

The nine boxes of this Canvas business model are :

Key partners: these are the company's external partners.
Key activity: a review of the company's business.
Key resources: the tangible and intangible resources needed to keep the company running.
The value proposition: this means meeting a need. It's the company's raison d'être.
Customer relations: this segment establishes the company's relationship with its customers (customer loyalty, etc.).
Distribution channels: these are communication channels and product distribution channels.
Customer segments: establish the different types of customers your company has.
Cost structure: the sum of your company's expenses.
Sources of revenue: this is how you finance your business (income, investors, etc.).

Each of these nine boxes must then be filled in with information relating to the company in question.

The advantages of the Canvas business model

The main advantage of the Canvas business model is that it allows you to think about your business model and structure it. The aim is to set up ideas and record them on your Canvas business model. It then provides easy access to key information about your business and how it operates.

The Canvas business model makes it possible to quickly and visually the main parts of your business, such as costs, revenues or customer segments. This visual representation makes it easy to identify which parts can be improved to further develop his business.

The Canvas business model is a form of business model representation. Instead of relying on long texts, this type of business model provides a visual representation of how your company operates. This gives you a global view of how your company operates, and how it can be improved. come up with new solutions for develop or improve this or that part of its business.

SADC Achigan-Montcalm: Who are we?

To help you manage your business efficiently and exploit its full potential, the SADC offers you :

How to find us

As a regional player, we serve companies belonging to one of the following communities from 10 municipalities of the Montcalm MRC as well as municipalities belonging to the L'Assomption RCM (municipalities of L'Assomption, L'Épiphanie and Saint-Sulpice). We also operate for municipalities in the Rivière du Nord RCMSainte-Sophie and Saint-Hippolyte.

In other words, we serve the municipalities of Saint-Hippolyte, Saint-Calixte, Sainte Sophie, Saint-Lin-Laurentides, Saint-Julienne, Saint-Esprit, Saint-Roch-Ouest, Saint-Roch-de-l'Achigan, Saint-Liguori, Saint-Alexis, Saint-Jacques, Sainte Marie-Salomé, L'Epiphanie, L'Assomption and Saint-Sulpice. However, the municipalities of Repentigny and Charlemagne are not eligible for our financial assistance. Our offices are located at 104, rue St-Jacques in Saint-Jacques.

We believed in their project and they put their trust in us.

Since our creation in 1992, we have supported a large number of entrepreneurs in their business transfer, start-up or growth objectives. These include :

Solnor EnvironnementSolnor Environnement is an expert consultant for contaminated land and geology. Solnor Environnement's core business is the management of projects with a geological component, the analysis and study of soil and water, their decontamination and the environmental analysis of sites.

Lait de poule inc. the maternity and nursing specialist in l'Assomption, offering clothing and textiles for pregnant women and textiles to facilitate breastfeeding.

Brasserie L'Apothicaire of St-Jacques de Montcalm, whose mission is to support an ecosystem of regional microbreweries, and to help and contribute to the emergence and development of local players offering products of excellence.

The integration company Job Access Buffet whose core mission is to provide a gateway to the job market in the catering sector.

While these players belong to a wide variety of economic sectors, the fact remains that our approach, which focuses on the local level and on serious, well-thought-out support tailored to their objectives, has contributed to these successes. success stories. Behind each of these entrepreneurs was a ambitious project, and we are proud to present their success..

SADC can help you develop your business. Call on our team to bring your entrepreneurial projects to fruition.