{"id":8075,"date":"2023-09-29T09:14:39","date_gmt":"2023-09-29T09:14:39","guid":{"rendered":"https:\/\/www.sadc.org\/?p=8075"},"modified":"2024-02-01T15:59:02","modified_gmt":"2024-02-01T15:59:02","slug":"experiential-marketing","status":"publish","type":"post","link":"https:\/\/sadc.org\/en\/experiential-marketing\/","title":{"rendered":"Experiential marketing: challenges and benefits for companies"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8075\" class=\"elementor elementor-8075\" data-elementor-post-type=\"post\">\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4e41ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4e41ea\" data-element_type=\"section\">\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a18fa60\" data-id=\"a18fa60\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd70bb elementor-widget elementor-widget-text-editor\" data-id=\"4dd70bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t<p>In a world where <strong>customers <\/strong>is constantly in demand, <strong>garantir une <a href=\"https:\/\/sadc.org\/en\/experiential-marketing\/\">experience<\/a> client exceptionnelle<\/strong> is no longer a luxury, but a necessity. According to <a href=\"https:\/\/sadc.org\/en\/news\/results-etude-bleue-local-purchasing-in-quebec-between-intentions-and-actions-partenaire-leger\/\">L\u00e9ger Marketing<\/a>43% of Quebecers are now more confident <strong>resistant to traditional advertising<\/strong>. Faced with this reality, companies are called upon to completely rethink their interactions throughout the entire customer process, from prospecting to customer loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-f8cca5a elementor-widget elementor-widget-spacer\" data-id=\"f8cca5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/section>\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6df4614e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6df4614e\" data-element_type=\"section\">\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-603b87f3\" data-id=\"603b87f3\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb4208f elementor-widget elementor-widget-image\" data-id=\"bb4208f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2023\/09\/setup-5944428_1280-1024x597.png\" class=\"attachment-large size-large wp-image-8081\" alt=\"man propelled elements\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2023\/09\/setup-5944428_1280-1024x597.png 1024w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/setup-5944428_1280-300x175.png 300w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/setup-5944428_1280-768x448.png 768w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/setup-5944428_1280.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-ec8d037 elementor-widget elementor-widget-spacer\" data-id=\"ec8d037\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-60c8b986 elementor-widget elementor-widget-text-editor\" data-id=\"60c8b986\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\"><\/p><h2 class=\"wp-block-heading\">Reinventing Marketing: Putting the Customer Experience at the Center<\/h2><p><\/p><p class=\"wp-block-paragraph\"><strong>The future of Quebec marketing<\/strong> is based on a diversified approach centered on the customer experience, seeking not only to respect the intimacy of the <a href=\"https:\/\/sadc.org\/en\/news\/customer-relationship-management\/\">customer<\/a>but also to <strong>enrich your overall experience<\/strong>.<\/p><h3 class=\"wp-block-heading\">What is CX (Customer Experience)?<\/h3><p><\/p><p class=\"wp-block-paragraph\"><strong>CX, or \"Customer Experience\", <\/strong>is a global approach to business management that accompanies the customer from the very beginning. <strong>from initial interaction to customer loyalty<\/strong>.<\/p><p><\/p><p class=\"wp-block-paragraph\">This strategy goes beyond simple product quality, aiming to offer a holistic experience. <strong>remarkable on several levels<\/strong>.<\/p><p><\/p><p class=\"wp-block-paragraph\"><strong>First Contact : <\/strong>The impact of marketing and advertising is crucial: they must not only captivate, but also accurately reflect the brand's image.<br \/><strong>Search phase :<\/strong> The digital ecosystem, including website, online reviews and social media, plays a key role in the customer's evaluation of the brand.<br \/><strong>Purchase stage :<\/strong> A seamless transaction, with flexible delivery options and accessible customer service, differentiates an ordinary experience from a memorable one.<br \/><strong>Use phase :<\/strong> Well-designed user guides, responsive technical support and product quality all contribute to long-term satisfaction.<br \/><strong>Loyalty :<\/strong> Initiatives such as loyalty programs and efficient after-sales service ensure that customer relationships last.<\/p><p><\/p><p class=\"wp-block-paragraph\">The ambition of CX is to exceed expectations at every interaction, thereby fostering customer loyalty and generating positive word-of-mouth.<\/p><p>\u00a0<\/p><p><\/p><h3 class=\"wp-block-heading\">Why is CX important?<\/h3><p><\/p><p class=\"wp-block-paragraph\">The importance of CX lies in its ability to <strong>distinguish a company from its competitors<\/strong>increase customer loyalty and, ultimately, have a direct impact on sales. <a href=\"https:\/\/sadc.org\/en\/entrepreneurial-support\/guide-to-budget-preparation-and-business-planning\/\">return on investment<\/a>. Without a solid customer experience, companies risk falling behind in a race where every interaction counts.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/section>\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a049c18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a049c18\" data-element_type=\"section\">\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-625740b\" data-id=\"625740b\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-094bc86 elementor-widget elementor-widget-text-editor\" data-id=\"094bc86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p><h3 class=\"wp-block-heading\">Concrete examples of customer experiences<\/h3><p><!-- \/wp:heading --><!-- wp:paragraph --><\/p><p>Visit <a href=\"https:\/\/sadc.org\/en\/results-etude-bleue-local-purchasing-in-quebec-between-intentions-and-actions-partenaire-leger\/\">Quebec<\/a> offers many examples of excellence in this field. The key lies in companies' ability to anticipate, understand and respond to their customers' needs and expectations in an exceptional way.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Attention to detail: <\/strong>The example of the sales assistant presenting lipstick at a L'Or\u00e9al kiosk demonstrates the importance of small gestures. It's all about showing customers that they are special and valued. This attention to detail, combined with the collection of relevant information at checkout, enables personalized follow-up. For example, customers could receive suggestions for similar products or special offers based on previous purchases.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Product presentation : <\/strong>Equipment layout <strong>Milwaukee <\/strong>in the hardware rack <strong>Coderre in Saint-Jacques<\/strong> is not a trivial act. A neat, intuitive presentation of products makes it easier for customers to navigate and reinforces their intention to buy.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Setting up a running track at D\u00e9cathlon: <\/strong>The running track in D\u00e9cathlon stores is a shining example of immersive customer experience. By allowing customers to test running shoes in a real-life environment, the company increases consumer confidence in the product. This approach aligns with modern trends in \"experiential retailing\", where the emphasis is on hands-on interaction with the product.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Golf space at some retailers: <\/strong>Likewise, golf retailers who offer space to test equipment create a more engaging customer experience. This not only boosts sales, but also helps establish a positive brand image.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Responsiveness and efficiency: <\/strong>The way in which a company responds to its customers' needs, whether over the phone, at the counter, or via a CRM system, plays a crucial role in the customer experience. In this respect, <strong>the Coderre hardware store example <\/strong>is exemplary. From the moment the customer places an order through to delivery, every step is optimized to guarantee satisfaction and loyalty.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Memorable activities <\/strong>Qu\u00e9bec is renowned for its winter experiences. Tourism businesses such as ice hotels and sled dog activities offer their customers unique moments, strengthening their bond with the region and its people. <strong>guaranteeing a \"WOW\" effect<\/strong>.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Trust and security: <\/strong>Companies such as <strong>that Adobe<\/strong>, en investissant dans des centres de donn\u00e9es au <a href=\"https:\/\/sadc.org\/en\/achat-local-canada-quebec-tensions-etats-unis\/\">Canada<\/a>, assurent \u00e0 leurs clients que leurs informations sont en s\u00e9curit\u00e9 et g\u00e9r\u00e9es avec le plus grand soin. Cela renforce la confiance et garantit une exp\u00e9rience client positive.<\/p>\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-edccd5b elementor-widget elementor-widget-spacer\" data-id=\"edccd5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/section>\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-549db66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"549db66\" data-element_type=\"section\">\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-675bc30\" data-id=\"675bc30\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad33aa2 elementor-widget elementor-widget-spacer\" data-id=\"ad33aa2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-217724f elementor-widget elementor-widget-image\" data-id=\"217724f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2023\/09\/sadc-coderre-1024x768.jpg\" class=\"attachment-large size-large wp-image-8080\" alt=\"coderre\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2023\/09\/sadc-coderre-1024x768.jpg 1024w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/sadc-coderre-300x225.jpg 300w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/sadc-coderre-768x576.jpg 768w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/sadc-coderre.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b035a49\" data-id=\"b035a49\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156c26f elementor-widget elementor-widget-image\" data-id=\"156c26f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2023\/09\/coderre-quincaillerie-quebec-767x1024.jpg\" class=\"attachment-large size-large wp-image-8079\" alt=\"coderre\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2023\/09\/coderre-quincaillerie-quebec-767x1024.jpg 767w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/coderre-quincaillerie-quebec-225x300.jpg 225w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/coderre-quincaillerie-quebec-768x1026.jpg 768w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/coderre-quincaillerie-quebec.jpg 1078w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-1261acd elementor-widget elementor-widget-spacer\" data-id=\"1261acd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d9f2a3d\" data-id=\"d9f2a3d\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-547782d elementor-widget elementor-widget-spacer\" data-id=\"547782d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-9749034 elementor-widget elementor-widget-image\" data-id=\"9749034\" data-element_type=\"widget\" data-widget_type=\"image.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2023\/09\/chainsaw.jpg\" class=\"attachment-large size-large wp-image-8078\" alt=\"coderre\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2023\/09\/chainsaw.jpg 828w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/chainsaw-300x225.jpg 300w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/chainsaw-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/section>\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f03d496 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f03d496\" data-element_type=\"section\">\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39b0758\" data-id=\"39b0758\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faa7840 elementor-widget elementor-widget-text-editor\" data-id=\"faa7840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t<p><\/p><p><!-- \/wp:paragraph --><!-- wp:heading --><\/p><h2>UX and Technology<\/h2><p><!-- \/wp:heading --><!-- wp:paragraph --><\/p><p>To deliver an authentic and enriching customer experience, the importance of a<strong> UX (User Experience)<\/strong> cannot be underestimated.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>Optimal UX <strong>is structured around several key areas<\/strong>including :<\/p><p><!-- \/wp:paragraph --><!-- wp:list --><\/p><ul><li style=\"list-style-type: none;\"><ul><!-- wp:list-item --><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li>a <a href=\"https:\/\/sadc.org\/en\/entrepreneurial-support\/points-cles-site-web-e-commerce-performant\/\">responsive website<\/a>,<\/li><\/ul><\/li><\/ul><p><!-- \/wp:list-item --><!-- wp:list-item --><\/p><ul><li style=\"list-style-type: none;\"><ul><li>user-friendly navigation,<\/li><\/ul><\/li><\/ul><p><!-- \/wp:list-item --><!-- wp:list-item --><\/p><ul><li style=\"list-style-type: none;\"><ul><li>easy-to-understand content<\/li><\/ul><\/li><\/ul><p><!-- \/wp:list-item --><!-- wp:list-item --><\/p><ul><li style=\"list-style-type: none;\"><ul><li>and a procedure <a href=\"https:\/\/sadc.org\/en\/news\/e-safety-in-times-of-geopolitical-conflict\/\">purchase<\/a> purified.<\/li><\/ul><\/li><\/ul><p><!-- \/wp:list-item --><\/p><p><!-- \/wp:list --><!-- wp:paragraph --><\/p><p>What's more, <strong>micro-interactions<\/strong>although they are often relegated to the background, are essential for <strong>humanizing and energizing <\/strong>customer interaction.<\/p><p><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>In addition, advanced technological tools, such as the <a href=\"https:\/\/sadc.org\/en\/robotization-automation-computing\/\">CRM<\/a> and solutions based on<strong>artificial intelligence<\/strong>offer the means to<strong> real-time communication <\/strong>and enable <a href=\"https:\/\/sadc.org\/en\/dashboard\/\">data analysis<\/a> to constantly improve the customer experience. Thanks to advanced data collection and analysis, CRM can not only anticipate customer preferences, but also suggest relevant products or even forecast future needs.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>Nevertheless, it should be noted that <strong>technology is not an end in itself<\/strong>Rather, it should act as a lever to optimize an already well thought-out customer experience.<\/p><p><\/p><p><!-- \/wp:paragraph --><!-- wp:heading --><\/p><h2>How can I maximize the benefits of CX?<\/h2><p><!-- \/wp:heading --><!-- wp:paragraph --><\/p><p>In an environment where a large proportion of Quebecers are skeptical of conventional advertising, the customer experience (CX) is emerging as a key element of the advertising strategy.<strong> a crucial differentiation lever<\/strong>. It's not just about <a href=\"https:\/\/sadc.org\/en\/starting-a-business\/\">market a product or service<\/a>It's all about creating an integral experience that establishes a lasting bond with the customer.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>CX plays a key role in the <strong>customer retention<\/strong>. Satisfied customers don't just keep coming back: they also become brand promoters, recommending the brand in their social networks. In a market as heterogeneous as Quebec, a well-designed CX makes it possible to <strong>adjust to the distinct needs of different communities <\/strong>language and culture.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>The cultural specificity of Quebec amplifies the importance of CX. Local expectations in terms of customer service<strong> a one-size-fits-all approach<\/strong>. CX needs to be customized to reflect these cultural and social nuances. <strong>This personalization becomes even more relevant <\/strong>in turbulent times, as observed in the Canadian retail sector. In this way, a well-orchestrated CX turns into a substantial competitive advantage for Quebec companies.<\/p><p><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><\/p><p>En conclusion, le paysage commercial actuel, particuli\u00e8rement au Qu\u00e9bec, est caract\u00e9ris\u00e9 par des consommateurs de plus en plus exigeants et insensibles aux approches marketing traditionnelles. Dans ce contexte, l&rsquo;exp\u00e9rience client (CX) ne se pr\u00e9sente plus comme un simple avantage concurrentiel, mais plut\u00f4t comme un imp\u00e9ratif strat\u00e9gique pour toute entreprise soucieuse de sa p\u00e9rennit\u00e9 et de sa <a href=\"https:\/\/sadc.org\/en\/working-capital-growth\/\">growth<\/a>.<\/p><p><\/p><h2>CX Training Program in Quebec by our partner CIETECH<\/h2><p>To help companies navigate this complex world, <strong>CIETECH<\/strong>, <strong>SADC partner and digital transformation specialist<\/strong>has developed a customized training program. Tailored to the specific needs of each company, this program provides essential support to enhance the customer experience.<\/p><p>In addition to training, <strong>CIETECH <\/strong>offers support to technology companies to improve the UX of their solutions, enabling them to enrich the experience offered to their customers. Further information on these training courses is available from SADC and CIETECH.<\/p>\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-7559b04 elementor-widget elementor-widget-spacer\" data-id=\"7559b04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-b0f9f4f elementor-widget elementor-widget-image\" data-id=\"b0f9f4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2023\/09\/shopping-7231643_640.jpg\" class=\"attachment-large size-large wp-image-8082\" alt=\"\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2023\/09\/shopping-7231643_640.jpg 480w, \/\/sadc.org\/wp-content\/uploads\/2023\/09\/shopping-7231643_640-225x300.jpg 225w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-9590401 elementor-widget elementor-widget-spacer\" data-id=\"9590401\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/section>\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29bac889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29bac889\" data-element_type=\"section\">\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dd7e7bc\" data-id=\"7dd7e7bc\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df63b98 elementor-widget elementor-widget-heading\" data-id=\"2df63b98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SADC Achigan-Montcalm: Who are we?<\/h2>\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-60c4245a elementor-widget elementor-widget-text-editor\" data-id=\"60c4245a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bbsfc-0-0\"><span style=\"font-size: 16px;\">To help you manage your business efficiently and exploit its full potential, the SADC offers you :<\/span>\u00a0<\/h3><div class=\"_25Ehb _3qYRK Oh89J _9Gldl public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_line-height-1_5 rich_content_padding-top-0px rich_content_padding-bottom-0px rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"6eldj-0-0\"><ul><li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6eldj-0-0\"><span data-offset-key=\"6eldj-1-0\">an array of\u00a0<a href=\"https:\/\/sadc.org\/en\/support\/\">management consulting<\/a><\/span><\/li><li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6eldj-0-0\">solutions\u00a0<a href=\"https:\/\/sadc.org\/en\/corporate-financing\/\"><span data-offset-key=\"a5ge5-1-0\">corporate financing<\/span><\/a><\/li><li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6eldj-0-0\">and a\u00a0<a href=\"https:\/\/sadc.org\/en\/collective-projects\/\"><span data-offset-key=\"4ot7b-1-0\">support for collective projects<\/span><span data-offset-key=\"4ot7b-2-0\">.<\/span><\/a><\/li><\/ul><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"fu40t-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fu40t-0-0\"><span data-offset-key=\"fu40t-0-0\">\u00a0<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"3ihfd-0-0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7226 size-medium\" src=\"https:\/\/www.sadc.org\/wp-content\/uploads\/2022\/04\/Capture-decran-le-2023-03-22-a-15.51.35-300x198.png\" alt=\"\" width=\"300\" height=\"198\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2022\/04\/Capture-decran-le-2023-03-22-a-15.51.35-300x198.png 300w, \/\/sadc.org\/wp-content\/uploads\/2022\/04\/Capture-decran-le-2023-03-22-a-15.51.35.png 554w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3ihfd-0-0\"><strong>How to find us<\/strong><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"dhv7v-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dhv7v-0-0\"><span data-offset-key=\"dhv7v-0-0\">\u00a0<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J _9Gldl public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_line-height-1_5 rich_content_padding-top-0px rich_content_padding-bottom-0px rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"2ea77-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2ea77-0-0\"><span data-offset-key=\"2ea77-0-0\">As a regional player, <\/span><span data-offset-key=\"2ea77-1-0\">we serve companies belonging to one of the following communities<\/span><span data-offset-key=\"2ea77-2-0\">\u00a0from\u00a0<\/span><span data-offset-key=\"2ea77-2-1\">10 municipalities of the Montcalm MRC<\/span><span data-offset-key=\"2ea77-2-2\">\u00a0as well as municipalities belonging to the\u00a0<\/span><span data-offset-key=\"2ea77-2-3\">L'Assomption RCM<\/span><span data-offset-key=\"2ea77-2-4\">\u00a0(municipalities of L'Assomption, L'\u00c9piphanie and Saint-Sulpice). We also operate for municipalities in the\u00a0<\/span><span data-offset-key=\"2ea77-2-5\">Rivi\u00e8re du Nord RCM<\/span><span data-offset-key=\"2ea77-2-6\">Sainte-Sophie and Saint-Hippolyte.<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"7bu4d-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7bu4d-0-0\"><span data-offset-key=\"7bu4d-0-0\">\u00a0<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"4k11e-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4k11e-0-0\"><span data-offset-key=\"6igk8-0-0\">In other words, we serve the municipalities of Saint-Hippolyte, Saint-Calixte, Sainte Sophie, Saint-Lin-Laurentides, Saint-Julienne, Saint-Esprit, Saint-Roch-Ouest, Saint-Roch-de-l'Achigan, Saint-Liguori, Saint-Alexis, Saint-Jacques, Sainte Marie-Salom\u00e9, L'Epiphanie, L'Assomption and Saint-Sulpice.\u00a0<\/span><span data-offset-key=\"6igk8-0-1\">However, the municipalities of Repentigny and Charlemagne are not eligible for our financial assistance. Our offices are located at 104, rue St-Jacques in Saint-Jacques.<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"71g14-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"71g14-0-0\"><span data-offset-key=\"71g14-0-0\">\u00a0<\/span><\/div><\/div><h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3lgbl-0-0\"><span data-offset-key=\"3lgbl-0-0\">We believed in their project and they put their trust in us.<\/span><\/h3><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"buha1-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"buha1-0-0\"><span data-offset-key=\"buha1-0-0\">Since our creation in 1992, we have assisted numerous entrepreneurs with their business needs. <a href=\"https:\/\/sadc.org\/en\/how-to-set-smart-company-goals\/\">objectives<\/a> of transmission, start-up or growth of the company. These include :<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"d8gvg-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8gvg-0-0\"><span data-offset-key=\"d8gvg-0-0\">\u00a0<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J _9Gldl public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_line-height-1_5 rich_content_padding-top-0px rich_content_padding-bottom-0px rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"5an18-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5an18-0-0\"><a href=\"https:\/\/solnorenvironnement.com\/\" target=\"_blank\" rel=\"noopener\"><span data-offset-key=\"5an18-0-0\">Solnor Environnement<\/span><\/a><span data-offset-key=\"5an18-0-1\">Solnor Environnement is an expert consultant for contaminated land and geology. Solnor Environnement's core business is the management of projects with a geological component, the analysis and study of soil and water, their decontamination and the environmental analysis of sites.<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"1t49l-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1t49l-0-0\">\u00a0<\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J _9Gldl public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_line-height-1_5 rich_content_padding-top-0px rich_content_padding-bottom-0px rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"10hds-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"10hds-0-0\"><a href=\"https:\/\/www.facebook.com\/brasserielapothicaire\/\" target=\"_blank\" rel=\"noopener\"><span data-offset-key=\"10hds-0-0\">Brasserie L'Apothicaire<\/span><\/a><span data-offset-key=\"10hds-0-1\">\u00a0of St-Jacques de Montcalm, whose mission is to support an ecosystem of regional microbreweries, and to help and contribute to the emergence and development of local players offering products of excellence.<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"1ck1h-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1ck1h-0-0\"><span data-offset-key=\"1ck1h-0-0\">\u00a0<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J _9Gldl public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_line-height-1_5 rich_content_padding-top-0px rich_content_padding-bottom-0px rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"4437u-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4437u-0-0\"><a href=\"https:\/\/www.bae.qc.ca\/\" target=\"_blank\" rel=\"noopener\"><span data-offset-key=\"4437u-0-0\">The integration company\u00a0<\/span><span data-offset-key=\"4437u-0-1\">Job Access Buffet<\/span><\/a><span data-offset-key=\"4437u-0-2\">\u00a0whose core mission is to provide a gateway to the job market in the catering sector.<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"e6tr5-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e6tr5-0-0\"><span data-offset-key=\"e6tr5-0-0\">\u00a0<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"7cmef-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7cmef-0-0\"><span data-offset-key=\"7cmef-0-0\">While these players belong to a wide variety of economic sectors, the fact remains that our approach, which focuses on the local level and on serious, well-thought-out support tailored to their objectives, has contributed to these successes.\u00a0<\/span><span data-offset-key=\"7cmef-0-1\">success stories<\/span><span data-offset-key=\"7cmef-0-2\">. Behind each of these entrepreneurs was a\u00a0<\/span><span data-offset-key=\"7cmef-0-3\">ambitious project, and we are proud to present their success.<\/span><span data-offset-key=\"7cmef-0-4\">.<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"1u5pm-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1u5pm-0-0\"><span data-offset-key=\"1u5pm-0-0\">\u00a0<\/span><\/div><\/div><div class=\"_25Ehb _3qYRK Oh89J _9Gldl public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_line-height-1_38 rich_content_padding-top-0px rich_content_padding-bottom-0px rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"b518h-0-0\"><p class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b518h-0-0\"><strong>La SADC vous accompagne dans le d\u00e9veloppement de votre entreprise.\u00a0Faites appel \u00e0 <a href=\"https:\/\/sadc.org\/en\/our-team\/\">notre \u00e9quipe<\/a> to bring your entrepreneurial projects to fruition.<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-5bf41af2 elementor-widget elementor-widget-spacer\" data-id=\"5bf41af2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\t\t<\/div>\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/section>\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b082e34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b082e34\" data-element_type=\"section\">\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a5753a7\" data-id=\"2a5753a7\" data-element_type=\"column\">\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c6a03d elementor-widget elementor-widget-text-editor\" data-id=\"4c6a03d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t\t\t<h3>See also these articles:<\/h3>\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-element elementor-element-492126ca elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"492126ca\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\t\t\t\t<div class=\"elementor-widget-container\">\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9375 post type-post status-publish format-standard has-post-thumbnail hentry category-actualites\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/achat-local-canada-quebec-tensions-etats-unis\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"488\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2025\/03\/pexels-scottwebb-137026-min-768x488.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9377\" alt=\"drapeaux qu\u00e9b\u00e9cois et canada\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2025\/03\/pexels-scottwebb-137026-min-768x488.jpg 768w, \/\/sadc.org\/wp-content\/uploads\/2025\/03\/pexels-scottwebb-137026-min-300x190.jpg 300w, \/\/sadc.org\/wp-content\/uploads\/2025\/03\/pexels-scottwebb-137026-min-1024x650.jpg 1024w, \/\/sadc.org\/wp-content\/uploads\/2025\/03\/pexels-scottwebb-137026-min-1536x975.jpg 1536w, \/\/sadc.org\/wp-content\/uploads\/2025\/03\/pexels-scottwebb-137026-min-2048x1300.jpg 2048w, \/\/sadc.org\/wp-content\/uploads\/2025\/03\/pexels-scottwebb-137026-min-18x12.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Marie' src='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/achat-local-canada-quebec-tensions-etats-unis\/\" >\n\t\t\t\tL\u2019achat local au Qu\u00e9bec : une tendance renforc\u00e9e par les tensions commerciales Canada\/\u00c9tats-Unis\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tMarie\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\t19 March 2025\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9328 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/transfert-releve-etapes\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2024\/02\/women-8577389_1280-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-8319\" alt=\"women in the office\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2024\/02\/women-8577389_1280-768x512.jpg 768w, \/\/sadc.org\/wp-content\/uploads\/2024\/02\/women-8577389_1280-300x200.jpg 300w, \/\/sadc.org\/wp-content\/uploads\/2024\/02\/women-8577389_1280-1024x682.jpg 1024w, \/\/sadc.org\/wp-content\/uploads\/2024\/02\/women-8577389_1280.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Claude Chartier' src='https:\/\/secure.gravatar.com\/avatar\/bdf813e08c2851b8e21501aa3f636095d4fd3505e101a2a6a47d088efb4429ec?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bdf813e08c2851b8e21501aa3f636095d4fd3505e101a2a6a47d088efb4429ec?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/transfert-releve-etapes\/\" >\n\t\t\t\tLes 7 \u00e9tapes les plus pr\u00e9coces dans le\u00a0transfert d&rsquo;entreprise\u00a0\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tClaude Chartier\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\t7 February 2025\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9321 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/gel-successoral-releve\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2025\/02\/business-2398562_1280-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9323\" alt=\"r\u00e9union de travail femme\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2025\/02\/business-2398562_1280-768x512.jpg 768w, \/\/sadc.org\/wp-content\/uploads\/2025\/02\/business-2398562_1280-300x200.jpg 300w, \/\/sadc.org\/wp-content\/uploads\/2025\/02\/business-2398562_1280-1024x682.jpg 1024w, \/\/sadc.org\/wp-content\/uploads\/2025\/02\/business-2398562_1280-18x12.jpg 18w, \/\/sadc.org\/wp-content\/uploads\/2025\/02\/business-2398562_1280.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Martin Thibault' src='https:\/\/secure.gravatar.com\/avatar\/e119b39a38761ff1f5f587deccbc5b3289a1dad83526d19cded789ea923d38a6?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e119b39a38761ff1f5f587deccbc5b3289a1dad83526d19cded789ea923d38a6?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/gel-successoral-releve\/\" >\n\t\t\t\tComprendre le\u00a0gel successoral\u00a0dans le cadre d&rsquo;un transfert d&rsquo;entreprise\u00a0familiale\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tMartin Thibault\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\t7 February 2025\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9228 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs tag-temoignages\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/testimonial-landscape-maintenance-lex\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneurs-st-alexis-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9368\" alt=\"contractors\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneurs-st-alexis-768x432.jpg 768w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneurs-st-alexis-300x169.jpg 300w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneurs-st-alexis-1024x576.jpg 1024w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneurs-st-alexis-1536x864.jpg 1536w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneurs-st-alexis-18x10.jpg 18w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneurs-st-alexis.jpg 1762w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Marie' src='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/testimonial-landscape-maintenance-lex\/\" >\n\t\t\t\tOur contractors testify: Entretien Paysager LEX\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tMarie\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\tDecember 16, 2024\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9210 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/top-canadian-quebec-industries-export\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"275\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2021\/01\/Capture-decran-le-2023-04-03-a-15.19.04.png\" class=\"attachment-medium_large size-medium_large wp-image-7422\" alt=\"export success\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2021\/01\/Capture-decran-le-2023-04-03-a-15.19.04.png 415w, \/\/sadc.org\/wp-content\/uploads\/2021\/01\/Capture-decran-le-2023-04-03-a-15.19.04-300x199.png 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Claude Chartier' src='https:\/\/secure.gravatar.com\/avatar\/bdf813e08c2851b8e21501aa3f636095d4fd3505e101a2a6a47d088efb4429ec?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bdf813e08c2851b8e21501aa3f636095d4fd3505e101a2a6a47d088efb4429ec?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/top-canadian-quebec-industries-export\/\" >\n\t\t\t\tTOP 5 Quebec and Canadian export success stories\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tClaude Chartier\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\tDecember 13, 2024\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9202 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs tag-temoignages\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/testimonial-atelier-du-quad\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneur-epiphanie-tom-ricard-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9209\" alt=\"Tom Ricard L&#039;Atelier du Quad\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneur-epiphanie-tom-ricard-768x432.jpg 768w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneur-epiphanie-tom-ricard-300x169.jpg 300w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneur-epiphanie-tom-ricard-18x10.jpg 18w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/entrepreneur-epiphanie-tom-ricard.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Marie' src='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/testimonial-atelier-du-quad\/\" >\n\t\t\t\tOur contractors testify: L'Atelier du Quad\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tMarie\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\tDecember 12, 2024\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9165 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs tag-temoignages\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/testimonial-stephan-leblond-vitrerie\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"454\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2024\/12\/stephane-leblond-entrepreneur-768x454.png\" class=\"attachment-medium_large size-medium_large wp-image-9176\" alt=\"Stephan Leblond\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2024\/12\/stephane-leblond-entrepreneur-768x454.png 768w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/stephane-leblond-entrepreneur-300x177.png 300w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/stephane-leblond-entrepreneur-18x12.png 18w, \/\/sadc.org\/wp-content\/uploads\/2024\/12\/stephane-leblond-entrepreneur.png 771w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Claude Chartier' src='https:\/\/secure.gravatar.com\/avatar\/bdf813e08c2851b8e21501aa3f636095d4fd3505e101a2a6a47d088efb4429ec?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bdf813e08c2851b8e21501aa3f636095d4fd3505e101a2a6a47d088efb4429ec?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/testimonial-stephan-leblond-vitrerie\/\" >\n\t\t\t\tOur contractors testify: Vitrerie Productions ACME Bent\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tClaude Chartier\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\tDecember 3, 2024\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9040 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs tag-temoignages\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/testimonial-melissa-peloquin\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"366\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2024\/11\/melissa-entrepreneur-768x366.png\" class=\"attachment-medium_large size-medium_large wp-image-9050\" alt=\"M\u00e9lissa P\u00e9loquin\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2024\/11\/melissa-entrepreneur-768x366.png 768w, \/\/sadc.org\/wp-content\/uploads\/2024\/11\/melissa-entrepreneur-300x143.png 300w, \/\/sadc.org\/wp-content\/uploads\/2024\/11\/melissa-entrepreneur-1024x487.png 1024w, \/\/sadc.org\/wp-content\/uploads\/2024\/11\/melissa-entrepreneur-1536x731.png 1536w, \/\/sadc.org\/wp-content\/uploads\/2024\/11\/melissa-entrepreneur-18x9.png 18w, \/\/sadc.org\/wp-content\/uploads\/2024\/11\/melissa-entrepreneur.png 1540w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Marie' src='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/testimonial-melissa-peloquin\/\" >\n\t\t\t\tOur entrepreneurs testify: M\u00e9lissa P\u00e9loquin of Parcours Design Cr\u00e9atif\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tMarie\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\tNovember 26, 2024\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8902 post type-post status-publish format-standard has-post-thumbnail hentry category-accompagnement-entrepreneurs\" role=\"listitem\">\t\t\t<div class=\"elementor-post__card\">\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sadc.org\/en\/small-businesses\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/sadc.org\/wp-content\/uploads\/2024\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg\" class=\"attachment-medium_large size-medium_large wp-image-8764\" alt=\"team meeting at the office\" srcset=\"\/\/sadc.org\/wp-content\/uploads\/2024\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg 640w, \/\/sadc.org\/wp-content\/uploads\/2024\/07\/austin-distel-wD1LRb9OeEo-unsplash-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div><\/a>\t\t\t\t<div class=\"elementor-post__avatar\">\t\t\t<img alt='Martin Thibault' src='https:\/\/secure.gravatar.com\/avatar\/e119b39a38761ff1f5f587deccbc5b3289a1dad83526d19cded789ea923d38a6?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e119b39a38761ff1f5f587deccbc5b3289a1dad83526d19cded789ea923d38a6?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\t\t\t\t<div class=\"elementor-post__text\">\t\t\t\t<span class=\"elementor-post__title\">\t\t\t<a href=\"https:\/\/sadc.org\/en\/small-businesses\/\" >\n\t\t\t\tVery small businesses, a fundamental pillar of the economy\t\t\t<\/a>\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t<div class=\"elementor-post__meta-data\">\t\t\t\t\t<span class=\"elementor-post-author\">\t\t\tMartin Thibault\t\t<\/span>\t\t\t\t<span class=\"elementor-post-date\">\t\t\t9 October 2024\t\t<\/span>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/article>\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/div>\t\t\t\t\t<\/div>\t\t<\/section>\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans un monde o\u00f9 l&rsquo;attention des clients est constamment sollicit\u00e9e,<\/p>","protected":false},"author":6,"featured_media":7428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-8075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accompagnement-entrepreneurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing exp\u00e9rientiel Qu\u00e9bec, Conseils aux Entrepreneurs<\/title>\n<meta name=\"description\" content=\"Le marketing exp\u00e9rientiel booste les entreprises qu\u00e9b\u00e9coises en cr\u00e9ant des relations durables avec les clients. D\u00e9couvrez nos conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sadc.org\/en\/experiential-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing exp\u00e9rientiel Qu\u00e9bec, Conseils aux Entrepreneurs\" \/>\n<meta property=\"og:description\" content=\"Le marketing exp\u00e9rientiel booste les entreprises qu\u00e9b\u00e9coises en cr\u00e9ant des relations durables avec les clients. D\u00e9couvrez nos conseils.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sadc.org\/en\/experiential-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SADC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/SADCAchiganmontcalm\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T09:14:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T15:59:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sadc.org\/wp-content\/uploads\/2023\/04\/Capture-decran-le-2023-04-03-a-15.28.20.png\" \/>\n\t<meta property=\"og:image:width\" content=\"553\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/\"},\"author\":{\"name\":\"Marie\",\"@id\":\"https:\\\/\\\/sadc.org\\\/#\\\/schema\\\/person\\\/e5342070eb7fcaaf049901971e653455\"},\"headline\":\"Marketing exp\u00e9rientiel : enjeux et avantages pour les entreprises\",\"datePublished\":\"2023-09-29T09:14:39+00:00\",\"dateModified\":\"2024-02-01T15:59:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/\"},\"wordCount\":1954,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sadc.org\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-decran-le-2023-04-03-a-15.28.20.png\",\"articleSection\":[\"Accompagnement Entrepreneurs\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/\",\"url\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/\",\"name\":\"Marketing exp\u00e9rientiel Qu\u00e9bec, Conseils aux Entrepreneurs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sadc.org\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-decran-le-2023-04-03-a-15.28.20.png\",\"datePublished\":\"2023-09-29T09:14:39+00:00\",\"dateModified\":\"2024-02-01T15:59:02+00:00\",\"description\":\"Le marketing exp\u00e9rientiel booste les entreprises qu\u00e9b\u00e9coises en cr\u00e9ant des relations durables avec les clients. D\u00e9couvrez nos conseils.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sadc.org\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-decran-le-2023-04-03-a-15.28.20.png\",\"contentUrl\":\"https:\\\/\\\/sadc.org\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Capture-decran-le-2023-04-03-a-15.28.20.png\",\"width\":553,\"height\":364,\"caption\":\"vendeuse magasin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sadc.org\\\/marketing-experientiel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/sadc.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing exp\u00e9rientiel : enjeux et avantages pour les entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sadc.org\\\/#website\",\"url\":\"https:\\\/\\\/sadc.org\\\/\",\"name\":\"SADC\",\"description\":\"Soci\u00e9t\u00e9 d&#039;aide au d\u00e9veloppement de la collectivit\u00e9 ACHIGAN-MONTCALM\",\"publisher\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sadc.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sadc.org\\\/#organization\",\"name\":\"Soci\u00e9t\u00e9 d'aide au d\u00e9veloppement de la collectivit\u00e9 Achigan-Montcalm\",\"url\":\"https:\\\/\\\/sadc.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/sadc.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sadc.org\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/8575c1_d0c0b27ad28e40caa7d7d790ca115db9.webp\",\"contentUrl\":\"https:\\\/\\\/www.sadc.org\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/8575c1_d0c0b27ad28e40caa7d7d790ca115db9.webp\",\"width\":276,\"height\":273,\"caption\":\"Soci\u00e9t\u00e9 d'aide au d\u00e9veloppement de la collectivit\u00e9 Achigan-Montcalm\"},\"image\":{\"@id\":\"https:\\\/\\\/sadc.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/SADCAchiganmontcalm\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sadc-achigan-montcalm\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sadc.org\\\/#\\\/schema\\\/person\\\/e5342070eb7fcaaf049901971e653455\",\"name\":\"Marie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=96&d=mm&r=g\",\"caption\":\"Marie\"},\"url\":\"https:\\\/\\\/sadc.org\\\/en\\\/author\\\/seomarieweissgmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Experiential marketing Quebec, Advice for entrepreneurs","description":"Experiential marketing boosts Quebec businesses by creating lasting relationships with customers. Discover our tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sadc.org\/en\/experiential-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Marketing exp\u00e9rientiel Qu\u00e9bec, Conseils aux Entrepreneurs","og_description":"Le marketing exp\u00e9rientiel booste les entreprises qu\u00e9b\u00e9coises en cr\u00e9ant des relations durables avec les clients. D\u00e9couvrez nos conseils.","og_url":"https:\/\/sadc.org\/en\/experiential-marketing\/","og_site_name":"SADC","article_publisher":"https:\/\/fr-ca.facebook.com\/SADCAchiganmontcalm\/","article_published_time":"2023-09-29T09:14:39+00:00","article_modified_time":"2024-02-01T15:59:02+00:00","og_image":[{"width":553,"height":364,"url":"https:\/\/sadc.org\/wp-content\/uploads\/2023\/04\/Capture-decran-le-2023-04-03-a-15.28.20.png","type":"image\/png"}],"author":"Marie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marie","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sadc.org\/marketing-experientiel\/#article","isPartOf":{"@id":"https:\/\/sadc.org\/marketing-experientiel\/"},"author":{"name":"Marie","@id":"https:\/\/sadc.org\/#\/schema\/person\/e5342070eb7fcaaf049901971e653455"},"headline":"Marketing exp\u00e9rientiel : enjeux et avantages pour les entreprises","datePublished":"2023-09-29T09:14:39+00:00","dateModified":"2024-02-01T15:59:02+00:00","mainEntityOfPage":{"@id":"https:\/\/sadc.org\/marketing-experientiel\/"},"wordCount":1954,"commentCount":0,"publisher":{"@id":"https:\/\/sadc.org\/#organization"},"image":{"@id":"https:\/\/sadc.org\/marketing-experientiel\/#primaryimage"},"thumbnailUrl":"https:\/\/sadc.org\/wp-content\/uploads\/2023\/04\/Capture-decran-le-2023-04-03-a-15.28.20.png","articleSection":["Accompagnement Entrepreneurs"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sadc.org\/marketing-experientiel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sadc.org\/marketing-experientiel\/","url":"https:\/\/sadc.org\/marketing-experientiel\/","name":"Experiential marketing Quebec, Advice for entrepreneurs","isPartOf":{"@id":"https:\/\/sadc.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sadc.org\/marketing-experientiel\/#primaryimage"},"image":{"@id":"https:\/\/sadc.org\/marketing-experientiel\/#primaryimage"},"thumbnailUrl":"https:\/\/sadc.org\/wp-content\/uploads\/2023\/04\/Capture-decran-le-2023-04-03-a-15.28.20.png","datePublished":"2023-09-29T09:14:39+00:00","dateModified":"2024-02-01T15:59:02+00:00","description":"Experiential marketing boosts Quebec businesses by creating lasting relationships with customers. Discover our tips.","breadcrumb":{"@id":"https:\/\/sadc.org\/marketing-experientiel\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sadc.org\/marketing-experientiel\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/sadc.org\/marketing-experientiel\/#primaryimage","url":"https:\/\/sadc.org\/wp-content\/uploads\/2023\/04\/Capture-decran-le-2023-04-03-a-15.28.20.png","contentUrl":"https:\/\/sadc.org\/wp-content\/uploads\/2023\/04\/Capture-decran-le-2023-04-03-a-15.28.20.png","width":553,"height":364,"caption":"vendeuse magasin"},{"@type":"BreadcrumbList","@id":"https:\/\/sadc.org\/marketing-experientiel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/sadc.org\/"},{"@type":"ListItem","position":2,"name":"Marketing exp\u00e9rientiel : enjeux et avantages pour les entreprises"}]},{"@type":"WebSite","@id":"https:\/\/sadc.org\/#website","url":"https:\/\/sadc.org\/","name":"SADC","description":"ACHIGAN-MONTCALM Community Futures Development Corporation","publisher":{"@id":"https:\/\/sadc.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sadc.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/sadc.org\/#organization","name":"Achigan-Montcalm Community Futures Development Corporation","url":"https:\/\/sadc.org\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/sadc.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.sadc.org\/wp-content\/uploads\/2022\/12\/8575c1_d0c0b27ad28e40caa7d7d790ca115db9.webp","contentUrl":"https:\/\/www.sadc.org\/wp-content\/uploads\/2022\/12\/8575c1_d0c0b27ad28e40caa7d7d790ca115db9.webp","width":276,"height":273,"caption":"Soci\u00e9t\u00e9 d'aide au d\u00e9veloppement de la collectivit\u00e9 Achigan-Montcalm"},"image":{"@id":"https:\/\/sadc.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/SADCAchiganmontcalm\/","https:\/\/www.linkedin.com\/company\/sadc-achigan-montcalm\/"]},{"@type":"Person","@id":"https:\/\/sadc.org\/#\/schema\/person\/e5342070eb7fcaaf049901971e653455","name":"Marie","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e4912de053b599acfaf05e8ed363a702853c1881207943ee6e328ba5b4a7d8f?s=96&d=mm&r=g","caption":"Marie"},"url":"https:\/\/sadc.org\/en\/author\/seomarieweissgmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/posts\/8075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/comments?post=8075"}],"version-history":[{"count":18,"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/posts\/8075\/revisions"}],"predecessor-version":[{"id":8269,"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/posts\/8075\/revisions\/8269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/media\/7428"}],"wp:attachment":[{"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/media?parent=8075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/categories?post=8075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sadc.org\/en\/wp-json\/wp\/v2\/tags?post=8075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}