Design Thinking is a holistic, user-centered (or human-centered) design method or process for creating innovative products or services. Discover our new article dedicated to this topic and aimed at entrepreneurs.
Visit Design Thinking is a method that is increasingly used by companies, by the multinationals as by the SMES. Often perceived as recent, the term Design Thinking has been around since the 1960s. But what is Design Thinking?Who is this method for, and what are the benefits?
What is Design Thinking?
A company of any size must be able to remain competitive in a complex economic environment. It must therefore, innovate and stay creative. The health crisis has turned many aspects of our lives upside down, and the world of work has not escaped these changes.
The company must putting people back at the heart of our thinking. Innovate, yes, but without ignoring human intelligence and logic. This is the secret of the Design Thinking method, to combine them all. The creative team works to innovate, but it's not alone in its corner. Thanks to this technique, innovation risk is minimized. due to the large number of tests and everyone's involvement.