What is Design Thinking?

Design Thinking is a holistic, user-centered (or human-centered) design method or process for creating innovative products or services. Discover our new article dedicated to this topic and aimed at entrepreneurs.

Visit Design Thinking is a method that is increasingly used by companies, by the multinationals as by the SMES. Often perceived as recent, the term Design Thinking has been around since the 1960s. But what is Design Thinking?Who is this method for, and what are the benefits?

What is Design Thinking?

A company of any size must be able to remain competitive in a complex economic environment. It must therefore, innovate and stay creative. The health crisis has turned many aspects of our lives upside down, and the world of work has not escaped these changes.

The company must putting people back at the heart of our thinking. Innovate, yes, but without ignoring human intelligence and logic. This is the secret of the Design Thinking method, to combine them all. The creative team works to innovate, but it's not alone in its corner. Thanks to this technique, innovation risk is minimized. due to the large number of tests and everyone's involvement.

How do you set up Design Thinking?

The Design Thinking method involves 5 steps :
 
1. Empathy
It contributes enormously to the success of the method. It's very important to know your customer's expectations and needs inside out. It's essential to put yourself in your customer's shoes, ignoring your own thoughts and gathering as much information about them as possible.
 
2. Identify the problem
Based on the information you've gathered, you'll be able to define your customer's main problem. It will then be easier for you and your teams to find solutions to this problem, taking all the constraints into account.
 
3. Ideation (or brainstorming)
All ideas submitted must be taken into account, even those that seem obvious at first glance. Encourage reflection, and try to welcome every idea with a fresh, outside eye.
 
4. Prototype creation
The aim is to give concrete, visual form to your solution. To see whether the version you have in front of you, even if it's small and inexpensive (and it should be at this stage), can solve the initial problem.
 
5. The test phase
This is it! Now it's time to test the solution you selected in the previous phase. Based on the results of these tests, you can adjust your solution to make it as perfect as possible, although nothing can ever be taken for granted.
 

Who is Design Thinking for?

Just because the word design is used in the term Design Thinking doesn't mean that only designers are concerned by this method - not at all! The key steps outlined above (empathy, defining the problem, etc.) apply to a wide range of fields, including science, management, art, technology and so on.
 
Design Thinking is not just for creators. On the contrary, it can help some people reveal their creative potential during ideation sessions, for example, where everyone can express themselves.
 

What are the advantages of Design Thinking?

The benefits of Design Thinking are numerous, both for the company and for all its employees. Indeed, a creative company and innovative is therefore more competitive.
 
This method makes it possible to create links between all departments and make the most of everyone's work. By putting ourselves in the user's shoes, room for error. All you have to do is accept your mistakes, for it is precisely these that will ultimately enable you to find the most appropriate solution to your problem.
 
It's an ideal technique for booster creativity and self-confidence of each employee, whatever his or her initial area of expertise. The proactivityDesign Thinking helps to motivate teams through involvement and a positive attitude.
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