"SMART" (George T. Doran, economist)
Setting goals is often the best way to move forward, in both your personal and professional life. In fact, goals are the cornerstone of the business development. The latter must set objectives for itself each year, and put in place a number of techniques and initiatives to achieve them. However, it sometimes happens that the objectives set are too complicated to achieve, or require resources you don't have access to. To avoid setting unattainable goals, it is possible to use a method very specific: that of the objectives SMART. Advice and explanations.
What is a SMART objective?
The SMART objective is a management concept developed by George T. Doran, North American economist.
The SMART objective method has a very specific goal: to set
- objectives clear,
- that will understandable by all parties stakeholders in a project.
In other words, the aim is to ensure that targets set within a company are understood by everyone and are therefore achievable.
This concept is based on five principles the acronym SMART :
- Specific The purpose of the objectives you set must be precise and specific enough for everyone to understand.
- Measurable You'll need to be able to measure whether or not you've achieved your objective.
- Ambitious The objective must be both ambitious and challenging, without being unattainable. It must be sufficiently interesting to be motivating, and not too simple to achieve.
- Realistic the goal you've set yourself must not be out of reach
- Temporally defined you need to set a certain time at the end of which the target must be reached.
The acronym SMART stands for Specific, Measurable, Achievable, Realistic, Time-bound.
The advantages of the SMART method
Using the SMART method has many advantages for your business company. First of all, this method allows you to set perfectly attainable goals. This means you can avoid settling year after yeargoals that will prove impossible to achieve.
To this end, the SMART method ensures a better time management within a company. This method makes it possible to set clear, precise deadlines to achieve a particular goal.
In addition, setting SMART objectives helps to improve your management techniques. managementBy entrusting your projects to employees who are capable of fulfilling them. All the more so as it enables them to carry out ambitious tasks without being out of their depth. It's a way of rewarding employees for their work, and recognizing their skills and professionalism.
Our tips for setting SMART goals
Applying the concept of SMART objectives is not in itself complicated. All you have to do is follow each of the concept's main principles. However, it does require reflection You'll need to think deeply about the type of goals you'll set yourself, and the resources you'll deploy to achieve them.
The first piece of advice we can give you is
- from set a broad objective first,
- and make it more and more more precise thanks to five concept principles. This technique will enable you to create a SMART goal.
So.., in the first instancewill involve think about the purpose of your project What are the benefits to your company of achieving this objective?
The next step is to set up a method that will enable you to measure whether the objective has been achieved (e.g. measuring the sales volume before and after reaching your goal).
Visit THIRD STEP will involve measuring the resources you have and estimate the efforts you'll need to make to reach that goal. This will enable you to set a goal that is both ambitious and achievable. To make this goal realistic, you'll also need to identify the main obstacles that may reduce your chances of achieving your goal. This is the fourth step in setting SMART goals.
Finally comes the last stage that of set a deadline in the realization of your project. This deadline should take into account the difficulty of the objective and the number of obstacles you may encounter.
The SMART objective is a method for setting objectives both ambitious and achievable. It's essential to follow the main principles of this method to set your objectives and make them specific, measurable, ambitious, realistic and time-bound.
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